/* ============================================================
   formation-marketing-digital.fr — thème clair, typographie grasse.
   Volontairement à l'opposé de formation-marketing-ia.fr (sombre,
   sérif) : fond crème, grotesque lourde, orange brûlé et sapin.
   Mobile d'abord.
   ============================================================ */

:root{
  --paper:#FBF7F0; --paper-2:#F3EDE1; --paper-3:#EAE1D0;
  --ink:#17120E; --ink-2:#3B322A; --ink-soft:#6B5F53;
  --rust:#D9532B; --rust-deep:#B23F1D;
  --pine:#0F5D4E; --pine-soft:#DCEDE7;
  --gold:#E8A33D;
  --line:rgba(23,18,14,.12);
  --line-strong:rgba(23,18,14,.24);
  --display:"Bricolage Grotesque","Archivo",system-ui,sans-serif;
  --ui:"Inter Tight","Inter",system-ui,-apple-system,sans-serif;
  --ease:cubic-bezier(.22,1,.36,1);
  --gutter:clamp(18px,4vw,44px);
  --shell:1180px;
}

*,*::before,*::after{box-sizing:border-box}
html,body{margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  background:var(--paper);color:var(--ink);
  font-family:var(--ui);font-size:16px;line-height:1.62;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}

.shell{width:min(var(--shell),100% - var(--gutter)*2);margin-inline:auto}
.narrow{max-width:72ch}

/* ---------- Typographie : lourde, serrée ---------- */
.display{
  font-family:var(--display);font-weight:800;
  line-height:.94;letter-spacing:-.035em;text-wrap:balance;
}
h1.display{font-size:clamp(2.7rem,9.4vw,6.6rem)}
h2.display{font-size:clamp(1.9rem,5vw,3.5rem);line-height:.98}
h3{font-family:var(--display);font-weight:700;font-size:1.06rem;letter-spacing:-.02em;margin:0 0 6px}
.rust{color:var(--rust)} .pine{color:var(--pine)}
.souligne{
  background:linear-gradient(transparent 62%,rgba(232,163,61,.55) 62%);
  padding-inline:.06em;
}
.stroke{color:transparent;-webkit-text-stroke:1.6px var(--ink);paint-order:stroke fill}
p{margin:0}
.lead{font-size:clamp(1.02rem,2.1vw,1.22rem);color:var(--ink-2);text-wrap:pretty}
.lead b,.lead strong{color:var(--ink);font-weight:700}
.kicker{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--display);font-weight:800;
  font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--rust);
}
.kicker::before{content:"";width:26px;height:3px;background:currentColor;flex:0 0 auto}
.eyebrow{
  font-family:var(--display);font-weight:700;font-size:.72rem;
  letter-spacing:.13em;text-transform:uppercase;color:var(--ink-soft);
}

/* ---------- Progression ---------- */
.progress{position:fixed;top:0;left:0;height:3px;width:100%;z-index:60;pointer-events:none}
.progress i{display:block;height:100%;width:0;background:var(--rust);transition:width .12s linear}

/* ---------- Bandeau de promesse ---------- */
.topbar{background:var(--ink);color:var(--paper)}
.topbar .shell{display:flex;gap:11px;align-items:center;padding:11px 0;font-size:.82rem}
.topbar strong{font-weight:700}
.topbar b{
  flex:0 0 auto;background:var(--rust);color:#fff;
  font-family:var(--display);font-size:.62rem;font-weight:800;
  letter-spacing:.11em;text-transform:uppercase;padding:4px 10px;border-radius:4px;
}
@media(max-width:680px){
  .topbar .shell{align-items:flex-start;font-size:.75rem;line-height:1.45}
  .topbar b{margin-top:1px}
}

/* ---------- En-tête ---------- */
.head{position:sticky;top:0;z-index:45;background:rgba(251,247,240,.92);
  backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.head .shell{display:flex;align-items:center;justify-content:space-between;gap:18px;padding:13px 0}
.logo{font-family:var(--display);font-weight:800;font-size:1.02rem;letter-spacing:-.035em;line-height:1.05}
.logo span{color:var(--rust)}
.head nav{display:none;gap:24px;font-size:.9rem;font-weight:500}
.head nav a:hover{color:var(--rust)}
@media(min-width:860px){.head nav{display:flex}}
.head .btn{padding:11px 20px;font-size:.86rem}

/* ---------- Boutons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:9px;
  padding:15px 28px;border-radius:6px;
  font-family:var(--display);font-weight:700;font-size:.95rem;letter-spacing:-.015em;
  transition:transform .2s var(--ease),box-shadow .2s var(--ease),background .2s var(--ease);
}
.btn--main{background:var(--rust);color:#fff;box-shadow:0 3px 0 var(--rust-deep)}
.btn--main:hover{transform:translateY(-2px);box-shadow:0 6px 0 var(--rust-deep)}
.btn--main:active{transform:translateY(1px);box-shadow:0 1px 0 var(--rust-deep)}
.btn--pine{background:var(--pine);color:#fff;box-shadow:0 3px 0 #0A4438}
.btn--pine:hover{transform:translateY(-2px);box-shadow:0 6px 0 #0A4438}
.btn--ghost{border:2px solid var(--ink);color:var(--ink)}
.btn--ghost:hover{background:var(--ink);color:var(--paper)}
.cta-row{display:flex;gap:12px;flex-wrap:wrap}
.cta-note{font-size:.78rem;color:var(--ink-soft);margin-top:14px;max-width:62ch}

/* ---------- Hero ---------- */
.hero{padding:clamp(44px,7vw,86px) 0 clamp(38px,6vw,72px);position:relative;overflow:hidden}
.hero__grid{display:grid;gap:clamp(28px,4vw,52px);align-items:center}
@media(min-width:940px){.hero__grid{grid-template-columns:1.05fr .95fr}}
.hero h1{margin:18px 0 20px}
.hero .lead{max-width:52ch}
.hero .cta-row{margin-top:28px}
.hero__media{position:relative;border-radius:14px;overflow:hidden;border:2px solid var(--ink);
  box-shadow:10px 10px 0 var(--paper-3)}
.hero__media img{width:100%;aspect-ratio:4/3;object-fit:cover}
@media(min-width:940px){.hero__media img{aspect-ratio:5/6}}
.hero__badges{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}
.badge{
  display:inline-flex;align-items:center;gap:7px;padding:6px 13px;border-radius:5px;
  border:1.5px solid var(--ink);background:var(--paper-2);
  font-family:var(--display);font-size:.76rem;font-weight:700;
}
.badge::before{content:"";width:6px;height:6px;border-radius:2px;background:var(--rust)}

/* ---------- Marquee ---------- */
.marquee{background:var(--ink);color:var(--paper);overflow:hidden;padding:15px 0}
.marquee__track{display:flex;width:max-content;white-space:nowrap;animation:defile 40s linear infinite}
.marquee__track span{
  flex:0 0 auto;padding:0 26px;
  font-family:var(--display);font-weight:800;
  font-size:clamp(1.15rem,2.4vw,1.9rem);
  letter-spacing:-.035em;text-transform:uppercase;
}
/* Le texte en contour devenait illisible : on alterne deux couleurs pleines. */
.marquee__track span:nth-child(even){color:var(--gold)}
@keyframes defile{to{transform:translateX(-50%)}}

/* ---------- Sections ---------- */
.sec{padding:clamp(50px,7.5vw,100px) 0;position:relative}
.sec--line{border-top:2px solid var(--ink)}
.sec--sand{background:var(--paper-2)}
.sec--pine{background:var(--pine);color:#fff}
.sec--pine .lead{color:rgba(255,255,255,.82)}
.sec--pine .eyebrow{color:rgba(255,255,255,.6)}
.sec__head{margin-bottom:clamp(26px,4vw,46px)}
.sec__head .lead{margin-top:14px;max-width:62ch}

/* ---------- Chiffres ---------- */
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:16px}
.stat{background:var(--paper);border:2px solid var(--ink);border-radius:10px;padding:22px 20px;
  box-shadow:5px 5px 0 var(--paper-3)}
.stat b{display:block;font-family:var(--display);font-weight:800;
  font-size:clamp(2.1rem,4.8vw,3rem);line-height:1;letter-spacing:-.04em;color:var(--rust)}
.stat span{display:block;margin-top:8px;font-size:.82rem;color:var(--ink-soft);line-height:1.42}

/* ---------- Catalogue de formations ---------- */
.cats{display:grid;grid-template-columns:repeat(auto-fill,minmax(150px,1fr));gap:12px}
.cat{
  display:flex;flex-direction:column;gap:10px;align-items:flex-start;
  padding:16px;border:2px solid var(--ink);border-radius:10px;background:var(--paper);
  transition:transform .18s var(--ease),box-shadow .18s var(--ease);
}
.cat:hover{transform:translate(-2px,-2px);box-shadow:5px 5px 0 var(--rust)}
.cat img{width:38px;height:38px;object-fit:contain}
.cat b{font-family:var(--display);font-weight:700;font-size:.9rem;line-height:1.25;letter-spacing:-.02em}
.cat span{font-size:.76rem;color:var(--ink-soft)}

/* ---------- Fiche ---------- */
.facts{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:16px}
.fact{background:var(--paper);border:2px solid var(--ink);border-radius:10px;padding:20px 22px}
.fact dt{font-family:var(--display);font-size:.68rem;font-weight:800;letter-spacing:.12em;
  text-transform:uppercase;color:var(--rust);margin-bottom:7px}
.fact dd{margin:0;font-size:.93rem;line-height:1.5;color:var(--ink-2)}

/* ---------- Colonnes ---------- */
.duo{display:grid;gap:20px}
@media(min-width:860px){.duo{grid-template-columns:1fr 1fr;gap:26px}}
.card{background:var(--paper);border:2px solid var(--ink);border-radius:12px;
  padding:clamp(22px,3vw,32px);box-shadow:6px 6px 0 var(--paper-3)}
.card--yes{box-shadow:6px 6px 0 var(--pine-soft)}
.card h3.display{font-size:1.5rem;margin-bottom:16px}
.card ul{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.card li{padding-left:26px;position:relative;font-size:.93rem;color:var(--ink-2)}
.card--yes li::before{content:"→";position:absolute;left:0;color:var(--pine);font-weight:800}
.card--no li::before{content:"×";position:absolute;left:0;color:var(--ink-soft);font-weight:800}

/* ---------- Financement ---------- */
.finance{background:var(--paper);border:2px solid var(--ink);border-radius:14px;
  padding:clamp(24px,4vw,40px);box-shadow:8px 8px 0 var(--gold)}
.finance ul{list-style:none;margin:0 0 8px;padding:0;display:grid;gap:12px}
.finance li{padding-left:28px;position:relative;font-size:.94rem;color:var(--ink-2)}
.finance li::before{content:"✓";position:absolute;left:0;color:var(--pine);font-weight:800}
.finance b{color:var(--ink)}

/* ---------- FAQ ---------- */
.faq{display:grid;gap:12px}
details{background:var(--paper);border:2px solid var(--ink);border-radius:10px}
details[open]{background:var(--paper-2)}
summary{padding:18px 22px;font-family:var(--display);font-weight:700;font-size:.98rem;
  letter-spacing:-.02em;list-style:none;display:flex;justify-content:space-between;gap:16px;cursor:pointer}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";color:var(--rust);font-size:1.4rem;line-height:1;flex:0 0 auto}
details[open] summary::after{content:"–"}
details>p{padding:0 22px 20px;color:var(--ink-2);font-size:.93rem;max-width:74ch}

/* ---------- Bloc final ---------- */
.final{background:var(--ink);color:var(--paper);border-radius:16px;
  padding:clamp(30px,5vw,58px) clamp(22px,4vw,44px);text-align:center}
.final .lead{color:rgba(251,247,240,.8);margin:14px auto 26px;max-width:56ch}
.final .cta-row{justify-content:center}
.final .cta-note{color:rgba(251,247,240,.55);margin-inline:auto}

/* ---------- Pied ---------- */
footer{background:var(--ink);color:rgba(251,247,240,.62);padding:40px 0 120px;font-size:.82rem}
footer a{color:rgba(251,247,240,.85);text-decoration:underline}
footer p+p{margin-top:10px}
footer strong{color:var(--paper)}
.affiliation{margin-top:24px;padding:18px 20px;border-radius:10px;
  background:rgba(251,247,240,.06);border:1px solid rgba(251,247,240,.14);line-height:1.6}
.affiliation b{display:block;color:var(--paper);margin-bottom:5px}
@media(min-width:900px){footer{padding-bottom:48px}}

/* ---------- Barre d'action mobile ---------- */
.dock{
  position:fixed;left:0;right:0;bottom:0;z-index:50;
  padding:10px var(--gutter) calc(10px + env(safe-area-inset-bottom));
  background:var(--paper);border-top:2px solid var(--ink);
  display:flex;gap:12px;align-items:center;
  transform:translateY(115%);transition:transform .3s var(--ease);
}
.dock.is-on{transform:translateY(0)}
.dock__txt{flex:1;min-width:0;font-size:.74rem;line-height:1.3;color:var(--ink-soft)}
.dock__txt b{display:block;font-family:var(--display);color:var(--ink);font-size:.86rem}
.dock .btn{padding:12px 20px;font-size:.86rem;flex:0 0 auto}
@media(min-width:900px){.dock{display:none}}

/* ---------- Révélations ---------- */
.rise{opacity:0;transform:translateY(24px)}
.rise.is-in{opacity:1;transform:none;transition:opacity .65s var(--ease),transform .65s var(--ease)}
.rise:nth-child(2){transition-delay:.05s}
.rise:nth-child(3){transition-delay:.1s}
.rise:nth-child(4){transition-delay:.15s}

@media(prefers-reduced-motion:reduce){
  *{animation-duration:.001ms !important;transition-duration:.001ms !important;scroll-behavior:auto !important}
  .rise{opacity:1;transform:none}
  .marquee__track{animation:none}
}

/* ============================================================
   Bandeau cookies — carte flottante plutôt qu'une barre pleine
   largeur : moins intrusif, et on lit la phrase.
   ============================================================ */
.cookie{
  position:fixed;z-index:70;
  left:var(--gutter);right:var(--gutter);bottom:var(--gutter);
  opacity:0;transform:translateY(18px) scale(.98);
  transition:opacity .4s var(--ease),transform .4s var(--ease);
  pointer-events:none;
}
.cookie.is-on{opacity:1;transform:none;pointer-events:auto}
@media(min-width:760px){
  .cookie{left:var(--gutter);right:auto;max-width:430px}
}
.cookie__in{
  display:grid;grid-template-columns:auto 1fr;gap:14px 16px;align-items:start;
  padding:20px 22px;border-radius:16px;
}
.cookie__ico{
  grid-row:1/3;width:38px;height:38px;border-radius:11px;
  display:grid;place-items:center;flex:0 0 auto;
}
.cookie__ico svg{width:20px;height:20px}
.cookie b{display:block;font-weight:700;margin-bottom:4px;font-size:.95rem}
.cookie p{margin:0;font-size:.83rem;line-height:1.55}
.cookie__act{grid-column:2;display:flex;gap:10px;flex-wrap:wrap;align-items:center;margin-top:2px}
.cookie__act .btn{padding:10px 20px;font-size:.85rem}
.cookie__lien{font-size:.8rem;text-decoration:underline;text-underline-offset:2px}
@media(max-width:520px){
  .cookie__in{grid-template-columns:1fr;gap:12px}
  .cookie__ico{grid-row:auto}
  .cookie__act{grid-column:1}
  .cookie__act .btn{flex:1;justify-content:center}
}
.cookie__in{background:var(--paper);border:2px solid var(--ink);box-shadow:8px 8px 0 var(--gold)}
.cookie__ico{background:var(--gold);color:var(--ink)}
.cookie b{color:var(--ink)}
.cookie p{color:var(--ink-2)}
.cookie a{color:var(--rust)}

/* ---------- Menu mobile ---------- */
.burger{display:grid;place-items:center;width:42px;height:42px;border-radius:8px;
  border:2px solid var(--ink);flex:0 0 auto;background:var(--paper)}
.burger span{display:block;width:18px;height:2.5px;background:var(--ink);border-radius:2px;position:relative;
  transition:background .2s var(--ease)}
.burger span::before,.burger span::after{content:"";position:absolute;left:0;width:18px;height:2.5px;
  background:var(--ink);border-radius:2px;transition:transform .26s var(--ease)}
.burger span::before{top:-6px}
.burger span::after{top:6px}
@media(min-width:860px){.burger{display:none}}
body.nav-ouvert .burger span{background:transparent}
body.nav-ouvert .burger span::before{transform:translateY(6px) rotate(45deg)}
body.nav-ouvert .burger span::after{transform:translateY(-6px) rotate(-45deg)}

.nav-mobile{
  position:fixed;inset:0;z-index:44;background:var(--paper);
  padding:104px var(--gutter) 40px;display:flex;flex-direction:column;gap:2px;
  opacity:0;visibility:hidden;transform:translateY(-10px);
  transition:opacity .3s var(--ease),transform .3s var(--ease),visibility .3s;overflow-y:auto;
}
body.nav-ouvert .nav-mobile{opacity:1;visibility:visible;transform:none}
body.nav-ouvert{overflow:hidden}
.nav-mobile a{font-family:var(--display);font-weight:800;font-size:clamp(1.8rem,7vw,2.5rem);
  line-height:1.16;letter-spacing:-.035em;color:var(--ink);padding:11px 0;border-bottom:2px solid var(--line)}
.nav-mobile a:last-of-type{border-bottom:0}
.nav-mobile .btn{margin-top:24px;font-size:.95rem}
.nav-mobile__note{margin-top:20px;font-size:.78rem;color:var(--ink-soft);line-height:1.5}
@media(min-width:860px){.nav-mobile{display:none}}

/* Même précaution côté thème clair. */
.nav-mobile a.btn--main{color:#fff;background:var(--rust);font-family:var(--display);border-bottom:0}
.nav-mobile a.btn--ghost{color:var(--ink);border:2px solid var(--ink);border-bottom-width:2px}